We spent the last century sorting out supply - how to make things. This century will be about sorting out demand - what to make (and what not to make). Consumers, not companies, determine the value of things. Our challenge, as design strategists, is to achieve a resonance between what is meaningful for consumers and profitable for companies.

This film is about revealing that creative struggle. More importantly, it is about the type of people who are driven to challenge the notion of “what to do?” before accepting the question “how to do it?”. Now more than ever, businesses are looking for a new type of thinker/doer - one who can envision, and interpret for others, a creative plan for what to do next.

Design strategists are creatively driven, deeply empathetic about people and focused on winning in the marketplace. Design strategists are experts at achieving resonance.

Reader Comments (3)

I admire your creativity and activity as well as you practicality, I am from mexico.
How can I see your video, "sorting out demand seem ideal in this long crisis. I am an artist, graphic designer, editorial designer and illustrator and jobless.
I found you by looking through web sites design. I am in the process of designing mine.
Thank you
Luis Vargas

March 27, 2009 | Unregistered CommenterLuis Vargas

Congratulations Chris. This came out beautifully. The content and execution are impeccable. I hope you won't mind if I link to it!

April 21, 2009 | Unregistered CommenterKelly

A friend of mine forwarded me your video. Congrats on the big move!
I appreciate your point of view on insights v. ideas. At the moment, I'm more in the business of insights, but it's important to recognize that at the end of the day, designers are hired to have a point of view and express their 'ideas' on a given subject. Nice distinction.

Wish you all the best for your new life in Shanghai!


June 30, 2009 | Unregistered CommenterBanning

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>